Some of my most memorable career moments:

• having a customer’s product sell out on launch day

• hitting our sales goal within 8 hours after launch

• increased email conversion rate by 10% compared to previous year

• designing a top-selling product for a large global brand

• collaborating with local designers, copywriters, creatives, and makers

• experiencing high levels of engagement on blog posts I designed marketing assets for

• seeing strategies and design concepts become real-world content and accomplishments

• successfully translating a company’s core values into a completely developed brand and identity

• setting up and piloting a monthly sponsored initiative that allowed new creatives to step into the spotlight

Other memorable moments:

In addition to being a marketer, I also ran my own product-based small business. Sweet B was in a locally-shared store at the Mall of America in 2019, selected for the FeMNist Night Market 2020, featured on the Jason Show multiple times through the Minneapolis Craft Market, and ran a successful Kickstarter campaign.

I’m still just as excited to be a designer and marketer as I was when I graduated (ten+ years ago) because I’ve seen how creating human-first visual design and messaging helps form connections within a company’s community and allows the company and core audience to grow together. I take joy in content ideation and creation from start to finish! I love to explore current trends and utilize ones that work cohesively with a company’s desired goals. I take pride in my career and want to make a responsible contribution to the world with a human-centered and nurturing approach.

Clients & Employment

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