If this isn't cause for celebration, what is?
As the fourth largest chapter in the country (2012), it's amazing that AIGA Minnesota is entirely run by volunteers — we have no paid employees. Instead, we have the most amazing people who work hard to organize more than seventy-five programs each year.
I felt a hand illustrated butler would be the best mascot for this fun, quirky, and let loose event. I created a typeface to go with the style of the illustration. An original seamless plaid pattern was applied to many prints and products. As part of the committee, I was able to help set up other décor that harmonized with my design. It was a very successful event!